The JV Wong and Ardy Roberto customer experience connection connects with big salon chain

If all I get is a bunch of GCs for free haircuts for the rest of my life, that would be okay with me. That would make the hours invested into my presentation with JV Wong, Customer Experience expert, at the Ayala Malls Retailers Conference all WORTH IT!
One of the many who asked for a copy of our presentation and for a meeting was the owner of a popular salon. She wanted to implement my HELP paradigm and JV's CX platform in her company.
Missed our presentation? Here's an outline:

Customer experience   ardy roberto and jv wong- ayala malls merchant forum talk 2010

View more presentations from Salt & Light Ventures, Inc.

You can catch more of JV Wong when you attend her upcoming Customer Experience workshops hosted by Salt and Light. Just call 813-2732 or email juliet@saltandlight.ph for a schedule. Or visit saltandlight.ph

Why seats to Dr Ned's comeback seminar sold out

Ella just came into my office and told me that she would have to close reservations for Dr Ned's SEGMENTING seminar.

That's always good to hear when you are organizing a seminar!

We've decided to book another run next month for those who will surely try to book within the next two weeks.
Why have seats sold out? The seminar is based on Dr Ned Roberto's latest book - SEGMENTING where students will learn how to grow their markets. And, simply, the law of supply and demand. After a two year absence at Salt and Light, our customers miss him.

Dr Ned Roberto is back at Salt and Light

A few months ago, my Dad and I had dinner at his favorite greek restaurant at Greenbelt Mall in Makati (well, how many Greek restos are there?). We had a long conversation and at the end of the dinner what was clear was that my Dad -- Dr Ned Roberto, or Lolo Ned or Professor Ned to others -- was back at Salt and Light Ventures after a two year absence. 

And so here we are promoting his re-launch seminar: SEGMENTING.

Dr Ned has been called the "father of Philippine marketing", but to me he is my father. And Tingting and I and the whole team are glad, excited that he's back! 

The seminar, SEGMENTING, is based on his newest book. Here are the details. Hope to see you all there!

Last call for Best Buy Rate. Book now to save P700.

Based on Dr Ned Roberto's newest book "Segmenting" There is one marketing imperative that remains true in good times as well as bad.  This is the new market segmentation law that says:"Your ultimate sources of growing your business are market segments."    Marketing used to think that business growing is the function of products especially new products.  But marketing history has repeatedly demonstrated the following.  Even if your product development people tell you that it has developed the most interesting or the most innovative product, that product will record no sale if there is no market segment in need of it.  And there are 2 new market segmentation concepts that matter most.  The first is the "self-segmentation" concept.  This concept encourages marketers to think of segmentation as not only a marketer behavior but also, and more consequentially, as a market and consumer behavior.  The second concept is "desegmentation."  This is combining 2 or even 3 segments by their common consumer priority product value.  A new product is then developed to serve the common priority value.  Once successfully launched, the result is an aggregating of the combined segments into a larger, bigger market. These are the re-invented market segmentation strategies for market-growing and for business growing within an identified or existing market segment.   Join us! Companies like Johnson and Johnson, SMART, Givaudan Singapore, MERALCO and many other have reserved seats to this half-day meeting of the minds at the Winning Market Segmentation Strategies on August 27 at New World Hotel Makati City. Learn new and smarter ways of crafting market segmentation strategies that will bring back the 70s' and 80s' 30%, 50%, 60% annual sales growth, and even the rarely experienced 100%, 200% growth rates.  All these new marketing possibilities are explained and shown by true-to-life cases in the market segmentation topics that this seminar covers. For more details, you may call Juliet at 8132703/32. To reserve, fill out the reservation form and email us at inquiry@saltandlight.ph.  See you at the seminar! Yours Truly, Dr. Ned Roberto Salt and Light Ventures, Inc. PS.  Take advantage of my Re-launching Rates. Book seats early at the Wining Market Segmentation Strategies on August 27 to enjoy more discounts. Save P700 when you reserve on or before July 30. Plus, there's that FREE SEGMENTING BOOK for the first 12 who confirms their reservations

Salt and Light Seminars for August 2010

Dr. Ned Roberto's Winning Market Segmentation Strategies
August 27, 2010 | 1pm-5:30pm | New World Hotel

Learning Investment:

Best Buy Rate:  Php 3,277+vat when you sign up on or before July 30, 2010
Early Bird Rate: Php 3,577+vat, when you sign up on or before August 13, 2010
Regular Rate: Php 3,977+vat

 

Exceeding Customer Expectations Workshop

Facilitator: Mr. Boris Joaquin

Time: 9:00am-5:00pm|9:00am-12nn | one-and-a-half day workshop

Date|Venue: August 26-27, 2010 New World

Learning investment:

Best Buy Rate: P5,977+12% VAT

Early Bird Rate: P6,977+12% VAT

Regular Rate: P7,977+12% VAT

 

Guerrilla Marketing 101

Facilitator: Mr. Emerito “Emi” Pascual | Mr. Eric Villarama

Time: 9:00am-5:00pm two-day workshop

Date|Venue: August 19-20, 2010 Mr. Edric Mendoza

Learning investment:

Best Buy Rate:  P10,977+12% VAT

Early Bird Rate:  P11,977+12% VAT

Regular Rate:  P12,977+12% VAT

Power Speaking Skills using Mind Mapping

Facilitator: Mr. Raju Mandhyan

Time: 9:00am-5:00pm two-day workshop

Date|Venue: August 5-6, 2010 | November 4-5, 2010

Learning investment:

Best Buy Rate:  P10,977+12% VAT

Early Bird Rate:  P11,977+12% VAT

Regular Rate:  P12,977+12% VAT

Selling  Skills Workshop

Facilitator: Mr. Raju Mandhyan

Time: 9:00am-5:00pm two-day workshop

Date|Venue: August 26-27, 2010 Dusit Thani Manila

Learning investment:

Best Buy Rate:  P5,977+12% VAT

Early Bird Rate:  P6,977+12% VAT

Regular Rate:  P7,977+12% VAT

Zero Capital Business Workshop with Mark So

Time: 9:00am-5:00pm

Date|Venue: August 25 & September 1, 2010 | New World Hotel

Learning Investment:

Best Buy Rate:  P9,977+12% (when you sign up on or before July 31, 2010)
Early Bird Rate:  P10,977+12% (when you sign up on or before August 13, 2010)
Regular Rate:  P11,977+12% (after August 13, 2010)

It's a hot, hot summer!

It's almost midnight but the heat is almost unbelievable here in Manila!

Amidst the heat, I finally was able to buy back our original domain name:
SaltandLightVentures.com
Now we have SaltandLightVentures.net (under construction) and SaltandLight.ph (under construction as well).
So, for now, we'll be posting information about our upcoming seminars here.
If it's not here yet, call our friendly project managers and directors at +632 8132732/03 . Ask for Ella or Nicole.