Project Management for Special Events Workshop in Kuala Lumpur Convention Centre, KL on March 5-8, 2012

Every company and government organisation needs an accountable system for their events. In the modern world events produce substantial benefits for an organisation. Approval and reporting are all part of this management. Delegation, measuring success and risk management are essential for the events planning. Project management provides this framework. Whether it is a corporate function, a festival, an exhibition, a conference, seminar or sports event, the client or host organisation must ensure that best practice is used in its management of events. To help you make this a reality, Events Advisory Asia proudly presents its four-day workshop, entitled "Project Management for Special Events Seminar" on March 5-8, 2012 at the Kuala Lumpur Convention Centre, Kuala Lumpur, Malaysia. Led by William O'Toole, the world's expert in the application of project management to events, the workshops contain numerous examples and scenarios as well as solid and applicable templates. William O'Toole has written three international textbooks on events management and has over 25 years hands on experience in the creation, management and delivery of events around the world. The workshops are refined from working with over six thousand event managers in over 50 countries. Here are a few of their comments from recent workshops: 'It gave me the keys to manage the event and the details to work on it.' ~ Abu Dhabi Airport Corporation 'I learned new techniques in event management. But most importantly how to structure my work/thoughts and document in a Professional manner.' ~ Talal Al Mansoor, Abu Dhabi Marine Operating Company 'This course was worth every dollar and much more.' ~ Funmi, Nosurprise Events, Nigeria 'It was an excellent chance to share the experience between participants' ~ Mr. Sultan Al Amri Oman L.N.G. LLC. Oman 'Great event, great course, great organisation, great presenter, thanks a lot!' ~ Mr. Qais Mohammad Al Marzouqi Event Management Public Relation Officer Tawam Hospital U.A.E. 'I'll come back for another course, excellent organisation, not boring, keeping everyone attention- the most important issue. Well Done!' ~ Ms. Ghada Darwish External Affairs Executive Qatar Science & Technology Park Qatar 'A wonderful event, a great course.' ~ Mr. Mutaz Qarem Project Manager Zain - Jordan 'Very practical information based on real projects and life experience. Focus on examples from the area but with international experience.' ~ Ms. Muhra Rashed Al Muhairi Department of Municipal Affairs U.A.E. The material is presented in an interactive atmosphere so that all the participants are engaged. Their event problems are discussed and real solutions are provided. For example - do these problems sound familiar ? Our event team seems to make the same mistakes over and over again There is always a panic I have no idea how it is going until the night of the dinner. I just have to hope The person in charge forgot to bring the awards on the night The suppliers did not deliver the right item We are never sure if the event worked or not, so we don't know if we should repeat it next year There are always last minute changes and we have to rush around changing the operations. Hardly anyone replies to our invitations, so we never know how many people will come Nobody signs their contracts on time - we always have to chase them Our budget always blows out! No one can keep to their allocated amount Project Management is a well tested collection of tools and techniques to create and deliver a product, in our case, an event. These tools and techniques have been refined over millions of projects into a series of processes. They have to be adapted to fit the dynamic events environment. They work and allow the organisation, whether it is a company or a government department, to improve their events over the years. Project Management allows the events team to deliver the event as well as communicate in a clear and concise way to the rest of the organisation. It produces status reports and identifies the problems before they become disasters at the event itself. The terminology of project management is the terminology of modern business. To know more about the seminar, we invite you to scroll down. For inquiries, please call 8132703/32 or email us at inquiry@saltandlight.ph. Thank you and God bless, Ardy Roberto Chairman & Chief Encouragement Officer Salt and Light Ventures, Inc. P.S. Learn international best practices in project management and stand out as a world-class event organizer! Book your seats NOW in this not-to-be-missed global workshop! Call us at 813-2703 or 813-2732 (ask for Juliet or Oasis) or fill out our attached reservation form and email inquiry@saltandlight.ph Do you know anyone who might be interested in this seminar or find it helpful? PROGRAM OUTLINE PROJECT MANAGEMENT FOR SPECIAL EVENTS WORKSHOP Presented by William O' Toole March 5-8, 2012 | Time: TBA | Kuala Lumpur Convention Centre, 50088 Kuala Lumpur, Malaysia DAY ONE - March 5, 2012 We examine the types of events in your company or organisation and the variety of events your company or organisations can use in the future. How these are arranged into the portfolio of events and the reason for promoting some events and not others is explored. An important consideration is the reason for the events in the first place and whether an event should continue, change or a new event should take its place. The second part of the day introduces the fundamental tools and techniques of project management. The Event Project Environment Typology of events The Events Strategy and the events portfolio Competency in event management and the new International Standard The business/social case for your event Will it work? Event feasibility Outcome Strategic objective for your events aligned to the company/organisation objectives Event Project Management EPARS - event planning, archive and review system Stakeholder management The scope Work breakdown structure as the heart of the event Identifying, describing and using the deliverables Scheduling by milestones Task/responsibility charts Earned Value Analysis (EVA) and event management Outcome Stakeholder management table and reporting/approval schedule Work breakdown structure with milestones DAY TWO - March 6, 2012 Many of your decisions concern what the event will need, how to obtain it and dealing with the suppliers. There are all sorts of problems you face with events and on this day we apply the new ISO 31000 in risk management to your event management. It is essential for the modern event management team to understand risk as it has become the legal standard around the world. The problems in events are numerous and tend to get repeated. On this day we put a stop to this! Procurement : Resources and Contracts Resource analysis Procurement process and sourcing the goods and services Outsourcing or in house? Contract specifications - making sure you get what you ask for Event contracts and the terminology such as rider, spec sheet, heads of agreement Negotiation Delegation - ensuring your team complete their tasks on time Outcome Resource analysis template ISO 31000 : Application to Event Management Understanding the world standard for risk management and its legal implications for you and your company Identifying risks Analyse event failures of the past Managing risk Outcome Risk register DAY THREE - March 7, 2012 The cost/ quality/time relationship is found throughout the event planning and implementation. Today we deal with the finance. Sourcing finance, creating the budget, sponsorship ,ticket sales and merchandise are examined. The overall cost benefit analysis (CBA) of the event and the time based breakeven point are demonstrated and discussed. Sponsorship is always a hot topic and this will be examined with copious examples. Finance and metrics Return on Investment (ROI) and Return on Objectives (ROO) Estimating and correct costing Pricing theory and its application to events Creating event metrics to measure progress and success Outcome Event budget and metrics for reporting Cost reduction and income ideas Sponsorship Examples of successful partnerships The event target market Experiential marketing - the next big thing! Sponsorship and cost reduction Sponsor activation ideas Outcome Target market template DAY FOUR - March 8, 2012 Ultimately the event has to be delivered. All the preparation and the planning comes to fruition on the day of the event. Small details that were overlooked in the preparation can result in disasters on the day of the event. The event creates the value for the organisation. Good logistics and operations are vital. All the elements of the event come together in its staging. We end the workshop with a demonstration on how all the work over the four days is integrated into an event management system. Logistics What is event logistics? Logistics checklists The event shutdown Design: the site and the site map Outcome Checklists Shutdown schedule Event map Staging Design: the program Creating the event manual Elements of staging: sound, lights, catering, decor, special effects, the attendees and the big screen Serendipity of events: innovation, creativity and the WOW Outcome Event manual template Event Management System Event software or just the spreadsheet - what do other events use? Integration of the four days under event project management Your next event WHO IS THE SEMINAR LEADER? William O'Toole CFEE, BSc, MEng Your presenter has trained many thousands of event managers and teams around the world. Over the last eight years he has worked in Kingdom of Saudi Arabia developing their tourism events. They now have huge festivals conferences exhibitions and other events in the thirteen provinces (www.scta.gov.sa). As well William developed the events forums in Dubai, Uganda and Kenya to help kick start the events industry in those countries. He worked for the UN in Khartoum and the EU in Jordan assisting those countries with events. In 2011 William worked with Deloitte Touche to process map the events of the multilateral Islamic Development bank to improve their work practices and create an event system. William has authored three international textbooks in events management. Festival and Special Event Management in its fifth edition and translated into Chinese and Portuguese; Corporate Event Project Management translated into Indonesian, Korean and Chinese; and the latest in 2011, a manual for governments and companies to develop their events portfolio, Events Feasibility and Development (ww.eventsfd.com). His CDROM EPMS (www.epms.net) is used around the world, from China to USA, to help event managers. In 1999 William created the Event Management Body of Knowledge (EMBOK.org) that has now grown into the International Competency Standard for Event Management released in 2010. He is a member of the International Festivals and Events Association and was the keynote speaker at their last convention in St Louis, USA. William has over 25 years of experience organising events ranging from festivals to corporate parties and conferences. He still does - when he gets the time. Produced and Organized by: Events Advisory Asia is designed to provide consultancy on strategic event planning and address the competency gaps in the creation, design and execution of events in the public and private sector. The Events Advisory Asia network spans Malaysia, Singapore, Philippines and Australia. In partnership with: Salt & Light Ventures, Inc. is the only Filipino learning events producer and organizer to have won both international and local awards: * Entrepreneur of the Year (Entrepreneur Magazine) * Gold Award DM Asia Awards (Singapore) * Finalist - Cannes Advertising Awards (France), Gold Araw Award at the Ad Congress * Winner - The Gold Quill Award for the Achievers & Leaders (ALS) Seminar 2005 * Winner - The Anvil Award of Excellence for Institutional & Corporate Programs - John Maxwell Leadership Summit 2004 * Winner - The Araw Gold Award, Philippine Ad Congress - Tom Peters Live! Seminar 2003 Salt & Light Ventures is the sole licensee of Tony Buzan's Mind Mapping Creativity workshops and Jay Levinson's Guerrilla Marketing seminars. Sponsored by: